Industry Standard Email Open Rates 2019

How to improve your email open rate. Open rate decreases.

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industry standard email open rates 2019

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From a sample of over 174000 emails the average open rate for the arts and entertainment category is 47.

Industry standard email open rates 2019. Another recent compilation is the june 2019 constant contact average email open and clickthrough rates by industry click to expand. With the consistent client requests we thought we would scour the web to find current data on average bounce rates open rates click through rates etc segmented by industry. In 2019 their open rate visibly weakened 1127.

Get step by step help and tips on how to use and get the most out of your constant contact tools. You know how to benchmark your own email open rates and youve also learned the top 4 reasons why you may have low email open rates. Average email campaign stats of mailchimp customers by industry.

Their open rate in 2019 is 3087 though it still makes them the second best industry in terms of opens. Email open rate is the percentage of the total number of subscribers who opened an email campaign. Interestingly this shows the difference between mobile and desktop open rates.

Check out our ultimate guide to email marketing here. There are differences in these statistics across industries. Our typical response is that those email metrics vary by industry.

Do contact us if youre an email provider with recent stats to share. According to constant contacts average industry email rates as of september 2019 the open rate for retail was 1163 and click through rate was 747. Open rates depend on interest click through rates rely on relevance.

Last year the government industry held the title of best opens with 3479. For travel the open rate was 129 and the ctr was 592. Looking for marketing email open rates by industry.

Now lets dive into 8 specific ways you can improve your email open rates. So far youve learned the average email open rate across all industries and the specific open rates per industry. The global average click through rates have gone down by 04 percentage points.

Weve observed that global average email open and click through rates have both been going down. These rates can vary depending on the subject line and the relevancy of the subject matter for subscribers but we found an average open rate of 1780. There are a lot of numbers in mailchimps reports on email and marketing automation but you might be wondering how your stats compare to others in the same industrywhat kind of open rates should companies like yours expect.

What is the average email open rate for arts and entertainment companies. Compared to the q2 2018 data weve published in the past the global average email open rates dipped by 152 percentage points.

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